ROMART Data We know mothers by sight

ROMART Data

Project of ROMART Group
Who is this project for
If you have business in the field of pharmacy, baby food, diapers, toys, baby clothes or furniture and other goods and services aimed at the audience of young mothers - this project is for you!
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Business challenge

The Internet takes more and more place in our life, and we observe more and more of marketing activities there.


The Internet's most prominent business achievement is targeted advertising. It is ideal not only for business, but also for the user.


However, how you can find a young mother in the wide network of Internet, among so many advertising platforms? How to carry out the first communication with young mother right after the birth of the baby and to accompany by your product all his life? To meet target audience exactly at those moments and at the age when they need you?


Nowadays it became possible thanks to the integration of our Big Data with the largest social advertising platforms.

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How it works on the example of MyTarget

ROMART Data is now available in the advertising account of MyTarget. In your company account, you can choose the encrypted segment of interests, for example, “mothers of children born in March and April 2020” and launch the own advertising campaign.

Everything is simple!


Select the audience section in the top panel, then external segments - ROMART Media - the segment you need (or several).


You get targeted, effective communication only with the selected audience on VK, OK social networks and throughout the MyTarget advertising network.

In case you do not have an advertising account, we can set up everything for you and launch an advertising campaign from our own.
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Save your money

According to study by Tiburon Research, the accuracy of our Data

amounted to 98% (mothers of children from 1 to 4 years old, January 2021).

Almost absolute accuracy allows you to buy only the targeted impressions.


Imagine: you took the Data from a regular supplier for 50 rubles CPM

(per thousand use cases) and post your ads in VK for 100 rubles CPM

(per thousand views).


Let's say the accuracy of regular Data is 20%.

As a result, the target views cost 750 rubles per thousand.


In case you take the encrypted data from ROMART with 100% accuracy for 100 rubles, then the target views cost you only 200 rubles per thousand (20 kopecks for a target contact with young mother).
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Where the data comes from

ROMART Group has been on the sampling market for last 20 years and is the biggest player in the market.


We distribute gifts with samples from brand products and information materials of our own production in maternity hospitals as a part of the University of Motherhood program.


Along with distribution of gifts, we collect the Data via digital questionnaires.

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Our opportunities
  • Our encrypted segments are available on MyTarget. You can easily find them by selecting ROMART from the list. We have different segments within the encrypted Data, for example, you can target by month of birth by selecting ROMART Media / Moscow / 2021 / mothers of children born in March.
  • We can generate a personal encrypted segment for you and transfer it to the advertising account of the main advertising networks with payment by CPM.
  • Our managers can place your ad on the main social advertising platforms according to the segments of your choice, taking into account the indicators of reach, clicks, retargeting, etc. and provide the precise reporting.
  • We have our own information resources where we communicate with young mothers. We propose you to place your banner with us, including the main page of the questionnaire that a mother fills out in the hospital. These are unique emotional contacts while mom and baby are still in the hospital. Mailing your special offers, coupons, promotions, etc. to a unique Database of mothers with an accuracy of up to a month of the baby's birth.
  • We develop not only the special projects, programs for long-term cooperation with advertisers and agencies based on your scenario, but we are also ready to offer our own creative solutions.
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Contact us
+7 499 721-00-00
data@romart.info